O Cinema opens 3rd theater in Miami with ‘Birdman’
November 6, 2014
Miami’s O Cinema is once again expanding. After setting up a movie house in the artsy district of Wynwood in February of 2011, O Cinema opened another movie in Miami Shores in October of 2012. This Friday, it will take charge of a third movie house in the northern part of Miami Beach. It’s an old movie house built in 1968 and once owned by Wometco and later the Regal Group.
I sat down with O Cinema’s co-founder Kareem Tabsch, in one of the cinema house’s 304 seats, at the front of the theater. It’s a large space with a mezzanine and is fitting of the aspirations of one of several Miami-area indie art houses. Tabsch says the City of Miami Beach has long hoped to bring art and culture to an area that already has plenty of great restaurants and lies just blocks from the beach. “It’s part of a lot of things there,” Tabsch says. “They just redid the fountain up the street, on 71st, Normandy Circle, the band shell is being activated.”
Tabsch notes that when he and his business partner Vivian Marthell started O Cinema, they hoped to usher in a new era of film culture to the community. “Why we did it from the beginning, which is what we believe in, is that there are plenty of film lovers or people who want to see quality independent cinema in the city, but they don’t have the opportunity … There is a critical mass for film. All the arts in Miami have reached these new levels,” he says, referring to the art scene in Wynwood, the Adrienne Arsht Center, a massive theater and concert hall in Downtown Miami, and the New World Symphony in Miami Beach, among other new cultural destinations in the city that have popped up in the last decade or so. “But film was kinda held back in a sense, as far as critical mass. You had stuff going on in the ’70s and the early ’80s with Nat Chediak’s theaters in Coral Gables and the Fendelman Brothers in the Grove.”
He also brings up the ’90s, when Miami had the Alliance Theater in Miami Beach and the Absinthe House in Coral Gables, the owners of which later expanded to the Mercury in North Miami, in the early 2000s. The Mercury would only last a couple of years, and all those theaters soon shuttered. The only mainstay, as far as indie/art/world and retrospective cinema was concerned, was being programmed by the Miami Beach Cinematheque, which is now celebrating its 11th year in operation under founding director Dana Keith, who has been booking special screenings in Miami Beach since 1993. “I always give Dana at the Cinematheque props because he’s held it down for the longest,” says Tabsch.
Tabsch also notes that he has a great working relationship with Keith and neither see the new O, which is located more than 60 streets north of MBC, as competition. Tabsch brings it back to North Beach as opposed to South Beach, which has its own culture and scene. Tabsch says it’s all about giving the area its own indie cinema. He also notes that he is very aware of the demographics of the community, including the fact that there is a high concentration of Brazilian and Argentinian families in the area. “Going to the movies is something that should happen within your community,” he offers. “It’s a part of your life. It’s a part of your culture. You want to walk to your movie theater. You don’t want to drive 20 minutes away. For a very long time in Miami, all you could do was just drive. For the first time in 15 years we will be providing, 52 weeks a year, seven days a week, cultural programming in North Beach. You will be able to come and see an indie movie every day of the week, and I think that’s gonna be a huge part of the growth of the neighborhood.”
You can read more of my conversation with Tabsch and plans for the new theater in this week’s “Miami New Times,” out on newsstands now or on-line at the weekly paper’s art and culture blog Cultist. Jump through the banner below to access it:
The opening night screening of Birdman is already sold out, but the film will play there until Nov. 13 (Update: due to technical issues the O Cinema premiere of Birdman was postponed. It now opens Friday, Nov. 21, and the cinema is honoring tickets from Nov. 7 for any Birdman screening at O Cinema Miami Beach). For screening details, visit here. Then, the theater will host The Theory of Everything (details). Read my review of Birdman here: ‘Birdman’ lampoons Hollywood with humorous, hyper-real, hero-hating satire. I loved that movie.